Charged with a significant responsibility, I crafted comprehensive design guidelines for the Asian Games, strategically envisioning a cohesive branding approach.
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The goal was to have a unified design that works well on social media, mobile apps, and the main website.
​
Charged with a significant responsibility, I crafted comprehensive design guidelines for the Asian Games, strategically envisioning a cohesive branding approach.
​
The goal was to have a unified design that works well on social media, mobile apps, and the main website.
​
Charged with a significant responsibility, I crafted comprehensive design guidelines for the Asian Games, strategically envisioning a cohesive branding approach.
​
The goal was to have a unified design that works well on social media, mobile apps, and the main website.
​
Charged with a significant responsibility, I crafted comprehensive design guidelines for the Asian Games, strategically envisioning a cohesive branding approach.
​
The goal was to have a unified design that works well on social media, mobile apps, and the main website.
​
The 19th Asian Games
ESPN.in
Role: Art Director
THE BRIEF
The Asian Games is a multi-sport event at massive scale, spanning disciplines, athletes, cultures, and platforms.
The challenge was to create a unified visual system for ESPN.in that could support real-time sports coverage while remaining culturally grounded, flexible, and performance-driven.
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The design needed to work seamlessly across platforms.​
THE IDEA
I approached the Asian Games identity as a modular performance system.
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The idea was to:
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Build a strong core visual language inspired by Chinese cultural motifs and architecture
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Create adaptable components (patterns, borders, layouts) that could flex across sports
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Ensure speed and clarity for editorial teams working in real time
ART DIRECTION
The art direction balanced cultural respect, clarity, and performance energy.
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Cultural inspiration: Research into the history of the Asian Games, Hangzhou’s identity, and the architecture of the hosting stadium informed patterns and framing.
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Pattern systems: Modular patterns were designed to act as visual anchors across platforms.
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Colour & contrast: Chosen to ensure visibility on mobile-first environments while maintaining a premium sports aesthetic.
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Typography: Selected for legibility at speed — supporting real-time updates and long-scroll consumption.
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EXECUTION
I ensured consistent implementation across multiple internal teams while designing assets that scaled seamlessly across social media, mobile apps, and web platforms. Throughout the event, I acted as a visual gatekeeper, maintaining quality, coherence, and clarity across all outputs in a fast-paced, real-time environment.
Email: imazumder7@gmail.com