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The 19th Asian Games, 2023

ESPN.in

Charged with a significant responsibility, I crafted comprehensive design guidelines for the Asian Games, strategically envisioning a cohesive branding approach.

The goal was to have a unified design that works well on social media, mobile apps, and the main website.

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INSPIRATION

To capture the cultural essence of the event and its location in Hangzhou, China, I did thorough research on the Games' history and the unique features of the hosting stadium.

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As the assigned designer, I carefully managed every detail, including color, typography, and style. I made sure these elements were consistently applied across different teams and platforms. This careful approach led to a successful outcome for the branding and design initiative.

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