The balls of the Century
The Balls of the Century (BOTC) illuminate the inherent individuality in the intense battle between bowlers and batsmen, underscoring the unpredictable and uncontrollable aspects of sports that contribute to the complex love-hate relationship many spectators hold for the game.
In my capacity as a designer, I played a pivotal role in crafting a comprehensive strategy aimed at effectively conveying the intricate analyses of these articles. I took the lead in orchestrating the metamorphosis of textual content into visually compelling illustrations and animated videos. This deliberate approach not only elevates the visual appeal of the material but also ensures a profound and nuanced understanding of the rich narratives presented in the articles.
Role: Art Director, Motion designer, Illustrator
VOICE AND TONE
It's not about what you say; it's about how you show it.
Viewers quickly comprehend bold, easily noticeable, and readable messages in a short timeframe.
The messaging maintains a smooth and straightforward tone, prioritizing simplicity for user understanding.
LOGO
COLOUR
TYPOGRAPHY
MOTION
Dynamic Cricket Insights
Synchronized Voice-Over and Illustrations
Ian Chappell's voice-over seamlessly aligns with illustrative visuals, providing dynamic and synchronized insights into various cricket shots.
Strategic Pauses with Call-Outs
Thoughtful pauses in the video coincide with
call-outs, strategically allowing users to absorb and understand the explanations.
Enhanced Visual Experience
Illustrative elements enhance the visual experience, ensuring a more engaging understanding of Chappell's commentary.
Replay Feature for Clarity
For clarity and reinforcement, a replay option is provided, allowing the audience to revisit key moments and strengthen their grasp of the content.
Visual storytelling
The world class spinner Shane Warne bowling against England player Andrew strauss in 2005
